Fall is one of the busiest—and most beautiful—times of year for scenic byways. As travelers hit the road in search of pumpkins, apples, and fall color, now is the perfect time to make sure your byway is ready to welcome them.
There’s still time to take a few simple steps that can make a big impact—helping travelers feel informed, inspired, and eager to return.
6 Ways to Get Fall-Travel Ready
1. Update Your Trip-Planning Materials
Make sure maps, brochures, and guides are available as downloadable PDFs or can be mailed upon request. Double-check that they’ve been field-tested for accuracy, especially directions and maps.
2. Provide Up-to-Date Visitor Service Info
Include details on food, lodging, restrooms, and fuel—with operational hours when available. If you’re unsure of exact hours for local businesses, link to their websites or social media so travelers can check before they go.
3. Check on Your Wayshowing Signage
Verify that all directional and interpretive signs are present, clean, and in good condition. Missing or damaged signs can quickly take the shine off a fall drive.
4. Encourage Social Sharing
Create a hashtag for your byway and promote the best photo op locations—scenic pullouts, murals, or local landmarks. Make it easy (and irresistible) for travelers to post and tag your route.
5. Offer Audio & Storytelling Tools
Add value to the drive with a self-guided audio tour, a playlist of local music, or a curated list of regional podcasts. These tools add a personal, place-based layer to the journey.
6. Engage Local Partners
Work with local media to promote the byway as a “close-to-home adventure” for regional audiences. Team up with businesses to offer fall discounts or coupons that encourage exploration and support the local economy.
Make This Fall One to Remember
Fall travelers are seeking experiences that are beautiful, meaningful, and easy to share. A few small updates to your materials and messaging can go a long way toward helping them discover the best your byway has to offer.
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Need Help Reviewing Your Visitor Information, Maps, or Marketing Tools Before Peak Season?
Corridor Solutions can help you prepare for a busy fall—ensuring your byway is welcoming, well-marked, and road trip ready. Contact us to get started today.
