Helping Communities Create Memorable, Place-Based Experiences

Corridor Solutions is a planning consultancy that works with communities to create visitor experiences that are authentic, rewarding, and rooted in place. Founded by Wanda Maloney, Corridor Solutions brings more than 25 years of experience helping state programs, nonprofits, and grassroots organizations plan for the future while honoring what makes their communities unique.

We Specialize In:

  • Place-Based Planning & Community Engagement 
  • Visitor Experience Research & Strategy 
  • Corridor Management Planning 
  • Policy Development for Local, State, & National Initiatives


Whether supporting a scenic byway, guiding a heritage tourism initiative, or shaping program policy, we bring a collaborative approach grounded in practical strategy, active listening, and a deep respect for place. Our work helps communities connect with visitors, strengthen local identity, and maximize the impact of scenic byways and other resource-based designations.

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Wanda Maloney

Wanda Maloney is widely recognized for her expertise in corridor management planning, visitor experience assessments, traveler profiles and preferences, program policy development, and designation support. Her work has helped communities across the country strengthen their sense of place, tell their stories, and deliver rewarding experiences to travelers.

In 2005, Wanda founded Corridor Solutions to help communities plan, manage, and sustain visitor-focused programs. Her clients include scenic byway organizations, state programs, local governments, and nonprofits. A thought leader in the byway community, Wanda has developed widely used tools and training models to help stakeholders deliver high-quality visitor experiences. Her methodology for Visitor Experience Assessments is now a core component of Corridor Solutions’ planning work. She has conducted extensive research into byway traveler demographics and preferences, helping communities align their experiences with the needs and interests of visitors.

A native of Baton Rouge, LA, Wanda now lives in Winston-Salem, NC, where the Piedmont meets the foothills of the Blue Ridge Mountains. Having lived in places with such rich and distinct cultural traditions has shaped her appreciation for the stories, landscapes, and identities that make each community unique – an appreciation that’s at the heart of her work.

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Sharing Knowledge, Inspiring Action

Wanda is a frequent speaker and trainer, known for turning research, planning experience, and policy insight into practical guidance for byway leaders, tourism professionals, and community advocates. From national conferences to local workshops, she helps participants explore strategies for enhancing visitor experiences, strengthening programs, and building long-term success.

Select Conference Sessions & Workshops:

  • National Scenic Byway Association Webinar: Birders, Bikers, & Beyond: Uncovering Niche Travelers on Your Byway  
  • American Indian Alaska Native Tourism Association Conference: America’s Scenic Byways: Boosting Tourism & Empowering Communities 
  • Colorado Byways Symposium: Byway Travelers: Who’s Behind the Wheel? 
  • National Scenic Byway Foundation Byway Leader Training: Corridor Management Planning 
  • Western Carolina University Workshop: Delivering High-Quality Visitor Experiences 
  • National Scenic Byway Association Webinar: Byway Digital Mapping for Wayfinding Success 
  • Virtual Training Workshop: Learning from Travelers: Delivering High-Quality Visitor Experiences 
  • Heartland Byway Conference: Attracting & Accommodating RVers & Recreational Motorcyclists
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